Anders Olsson

Anders Olsson

Founder and Creative Director, Stockholm, Sweden

Almost 15 years ago I headed out on an incredible journey. That’s when I discovered the power of our breath. After living with a racing mind my whole life, changing my breathing helped me to relax and find my inner calm. I was hoooked and before long I decided to form the Conscious Breathing concept and become the world’s leading expert in breathing.

Malin Eldh

CEO, Stockholm, Sweden

Malin brings extensive experience in coaching, project management, and value-driven business development. Since founding her own company in 2010, she has collaborated with some of Sweden’s leading brands, helping individuals and organizations grow in a sustainable and meaningful way. After facing serious health challenges due to high blood pressure, Malin began a personal journey that led her to yoga and, ultimately, to Conscious Breathing. Discovering the profound role of breathing in health, focus, and resilience became a turning point — both personally and professionally.Today, Malin is a co-owner and, alongside Anders, leads the organization with a shared vision of integrating Conscious Breathing into modern life to support sustainable wellbeing, performance, and leadership.

Rasmus Flink

Strategic Advisor, Stockholm, Sweden

Guides operations and people with a commitment to excellence and teamwork. Brings clarity to complex challenges and ensures smooth coordination across departments, helping the organization deliver on its mission every day. Emphasizes transparency, accountability, and a supportive work environment where teams can thrive and deliver impact.

Fernanda Winckler

E-Commerce & Operations Manager, Stockholm, Sweden

Fernanda brings over a decade of experience in digital transformation and e-commerce across Europe and Latin America. She leads the Institute’s digital ecosystem with a focus on performance and user experience, and is deeply motivated by Conscious Breathing’s purpose to create real, positive impact in people’s lives.

Jacqueline Aerson

Research & Documentation, Stockholm, Sweden

Jackie is a former elite track and field athlete who competed internationally in middle- and long-distance running for Australia and the United States. Her high-performance career sparked a deep interest in the human body and how small details shape health, performance, and recovery. After facing a prolonged, unexplained health challenge, she discovered conscious breathing—an insight that transformed her understanding of resilience. Now part of the Conscious Breathing team, Jacqueline supports work across science, structure, and communication, contributing wherever needed to help people breathe and live better. She lives near Stockholm with her family and dog and finds her greatest clarity outdoors.

IAN PINTOR

Customer Support

Ian works as the customer service support person for Conscious Breathing since 2020. After studying chemistry, Ian found his passion on the web and never looked back. In his free time he enjoys the beach, music, movie, games and exercising. After learning to breathe consciously he is more productive and efficient for a longer duration than previously when he was mouth breathing. He has lesser stress and more energy.

LAVENDER REN

Office Manager China

Lavender Ren has been a member of the Conscious Breathing team for 8 years. She works from China and manages the sourcing, purchasing, quality assurance, and shipping for the finished products or accessories of Sleep Tape, Relaxator, Cardisuit as well as the new projects which will be launched into the market soon.In the near future Lavender Ren will also be responsible for supporting the operation of Conscious Breathing China company to let more people in China as well as in neighbour countries breathe better and live better!

Abdul Rehman

Art Director, Pakistan

Abdul Rehman is a skilled UI/UX and graphic designer whose passion lies in crafting designs that are both visually striking and intuitively easy to use. is expertise ensures that every user interaction is engaging and effortless. With a formal design degree and experience across multiple companies, Abdul has perfected his ability to develop distinctive and captivating visual work. Abdul Rehman joined Conscious Breathing in 2019 and become an invaluable asset to Conscious Breathing, a company dedicated to helping people optimize their health and well-being through conscious breathing.

Sitara Aiman

Content Creator and Marketing Assistant, Pakistan

Sitara Aiman’s work at Conscious Breathing is where her academic passion meets professional purpose. Her expertise in Ecological & Atmospheric Sciences shape the narrative of Conscious Breathing. As a Content Creation and Marketing Assistant, she is responsible for bridging the gap between hard science and human impact. Her day involves delving into the latest CO₂ and breathing research, crafting evidence-based content, curating user testimonials, and identifying strategic partnership opportunities. By grounding Conscious Breathing's mission in scientific credibility and authentic narratives, Sitara plays a key role in educating and expanding the community dedicated to health and well-being through conscious breathing.

Alan

Layout and Design

Abdul Rehman is a talented UI/UX and graphic designer with a passion for creating intuitive and visually appealing designs. With his expertise in design, he knows how to engage the user and make their experience seamless. Abdul Rehman has a degree in design and has worked for several companies where he developed his skills in creating captivating designs that stand out. Abdul Rehman joined Conscious Breathing in 2019 and become an invaluable asset to Conscious Breathing, a company dedicated to helping people optimize their health and well-being through conscious breathing.

MATÍAS OSORIO

Social Media

Matías is a former breathing instructor focused on sexual health, apnea, and well-being, with more than three years of experience working with worldwide experts in health and breathing. Since 2022 Matías is working as the community manager and editor for Conscious Breathing.He aims to help people experience their life, health, and connections with their loved ones more profoundly and meaningfully through breathing.